AI Insights · Timothy · April 2021
Q1 2021 iOS Self-Therapy and Journaling App Trends in Europe
Sensor Tower's data reveals the performance trends of the top self-therapy and journaling iOS applications in Europe for the first quarter of 2021. Insights show varying user engagement and download figures across the leading apps.
In the first quarter of 2021, self-therapy and journaling apps on the iOS platform experienced diverse trends across Europe. The data provided by Sensor Tower offers a closer look at the top applications in this category.
Fabulous: Daily Habit Tracker saw a significant increase in revenue, starting from approximately $27K in the last week of December 2020 to a notable $67K by the end of March 2021. Downloads for the app peaked at around 42K in late March, while weekly active users (WAU) surged to nearly 136K in the same period.
Breeze: Mental Health also experienced growth in revenue, with figures rising from $8K to almost $12K by the end of Q1. The app's downloads reached their highest at over 33K in early January, then saw a secondary peak of around 24K in late March. WAU showed an uptick, reaching over 50K in late March, after a dip in the preceding months.
Productive - Habit Tracker had a more modest revenue trend, starting from $11K and ending the quarter at nearly $8K. Downloads showed a high of 17K in early January, with a slight increase to 15K in early March. The WAU had a high of around 69K in early January, with a decline to approximately 51K by the end of March.
Daylio Journal - Daily Diary experienced a varied revenue trend, starting at about $5K and peaking at around $8K in mid-March, before falling to $4.7K at the quarter's end. The app's downloads were highest at the beginning of the year with over 20K and saw a secondary peak at 13.6K in late March. WAU consistently increased throughout the quarter, ending at over 172K.
I am - Daily Affirmations showed a revenue trend that began at approximately $14K and concluded the quarter at nearly $8K. Downloads were highest at the start of the quarter with over 21K but decreased to 6.6K by the end of March. WAU exhibited a decline from around 38K in late December to 25K by the quarter's end.
For more insights and detailed analytics on app performance, Sensor Tower's comprehensive data platform provides in-depth analysis across different regions and app categories.
